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zeroto1 · Social commerce, agency of record zeroto1.co

We are the social commerce agency of record.

For the brands writing the category, not chasing it.

TikTok Shop, Studio LIVE, partnership ads and the creator community that feeds all three. One P&L line that compounds.

Book a discovery call See the proof
$30M+1
25,000+2
$20M+3
9.04
0%5
1 GMV driven in the last 12 months 2 creators in the zeroto1 Creator Community 3 in paid media managed this year 4 average client NPS, July 2026 5 performance fees. — see below
Badged Platinum TikTok partner TikTok Shop Partner Official Meta Partner One of the first 20 agency partners to launch in the US
§ The brands we run this for.
Boll & Branch
First Aid Beauty
G FUEL
Guru Nanda
iRestore
Liquid Death
Nécessaire
P&G
Perfect Bar
Ritual
Singles To Go
Squarespace
Carpe
Yerba Magic
№ 02 zeroto1 · The thesis The zeroto1 mark, isometric geometry

The storefront is a person now.

E-commerce moved the storefront to a brand's website. Social commerce moved it to the creator. Discovery happens in the feed. The revenue lands everywhere.

Adoption is a barbell. On one end, the scrappy native brands that exploded early. On the other, the social-first giants, led by beauty, deploying real capital. In the middle: roughly nine hundred of the Fortune 1000, still on the sidelines. That middle is the largest open arbitrage in retail media. The brands that move now, at enterprise standards, lead their categories for the next decade.

We did not pivot into this. We have been betting on it since 2015.

Early four times.

2015Performance influencer·········
2020Creator communities·········
2023TikTok Shop·········
2025Live commerce·········

We built zeroto1 for disruptive brands leading their category.

Co-founders previously founding team at Shipt: built a 150,000-member community, full-funnel influencer campaigns up to Snoop Dogg, and a half-billion-dollar exit to Target in four years.

№ 03 The Creator Flywheel

The flywheel feeds itself.

Creators make content, the content converts in the feed, and the videos that convert get flighted into shop ads and licensed into your Meta account. One video gets paid four times: on the post, on the sale, in shop ads, on Meta.

Then it feeds itself. Awareness lifts Amazon and retail and attracts more and better creators, with more money paying the winners to stay and climb. The wheel gets bigger while every turn gets cheaper. What it builds is a community, and a community is not a Discord or a Whatsapp. It is relationships that unlock shared wins with your brand, over and over. The one asset in marketing that compounds, and you own it.

Zero to category leader.
The Creator Flywheelcreators in · sales out · community compounds
HALO EFFECT amazon · retail · DTC sales out awareness in creators in ACQUIREASCENDCONVERTRETAIN THE COMMUNITY POSTSALESHOP ADSMETA
№ 05 One machine. 5 services.
05.1 Enterprise TikTok Shop End-to-end shop management: a Director-led team of 6 specialists that cover shop operations, paid media, affiliate sampling at scale, paid creator acquisition, community management, and Discord development. How we run the shop 05.2 Studio LIVE Live shopping produced from our two Costa Mesa studios, with custom branded sets and top 1% hosts. Worlds designed to stop the scroll, for the top brands on the platform. Extended hours available with mega and super mega live capabilities. How Studio LIVE works 05.3 Partnership Ads Creator content run as ads from the creator's own handle. Partnership ads outperform account benchmarks on CPM, CPC, CAC and ROAS, and they are the format that scales an ad account into new audiences. How Partnership Ads scale 05.4 The D2C Creator Community A dedicated department that builds creator affiliate communities for D2C brands, on Superfiliate, Social Snowball, Tune and Impact. An organic-first content engine that pays for itself and fuels partnership ads. How the community compounds 05.5 The TikTok Shop Blueprint A 360° audit of your shop, content and ads, and a 30/60/90-day roadmap, built by our CMO and VP of Operations. Monthly activation planning and calls with your execution team and our leader. What the Blueprint covers

Sets built to stop the scroll.

№ 06 The proof The zeroto1 mark, isometric geometry

Zero to category leader.

Weekly Amazon baseline, 24 weeks, brand v. control
$160K $120K $80K $40K wk 1 wk 12 wk 24 $41,332 $161,703 — held nineteen weeks Prime Day — 66,735 units v. 100 $17,800 incremental Amazon revenue per 1M impressions · above 99% confidence
Dunkin' Refreshers on TikTok Shop sibling product, zero TikTok activity

Zero to Top 5 on Amazon.

Singles To Go put Dunkin' Refreshers on TikTok Shop, and we measured 24 weeks of Amazon data against a sibling product with zero TikTok activity. Every million TikTok impressions returned $17,800 in incremental Amazon revenue, above 99% confidence. The weekly Amazon baseline stepped from $41,332 to $161,703 and held for nineteen weeks. On Prime Day the product moved 66,735 units and the control moved 100. Dunkin' finished Top 5 in all of Amazon Grocery and Gourmet.

Here is what the data does not say: that a spike in impressions this week produces a spike on Amazon that same week. It does not. Awareness compounds, and now we know how fast.
Case studies
  • Beam
    COLD STARTSOPHOMORESENIOR SCALE MO 1MO 6MO 9$700K$1.4M $1.4M GMV $560K · month 6
    Beam

    Zero to $1.4M in nine months.

    Cold start to scale with every onboarding goal checked: 50,089 orders, 39,345 shoppable videos, a thousand-member Discord built in two months.

    50,089
    orders
    39,345
    shoppable videos
    9,390
    creators posting
  • Allbirds
    14 MONTHS · FROM ZEROTRACKED REVENUEEARNED MEDIA VALUE $1.3M $3.2M 11,415 purchases2,262 creators26.9M impressions17.1M organic · 9.8M paid
    Allbirds

    Zero to $1.3M, and $3.2M of earned media.

    No roster, no tracking, no playbook. Acquisition first, then the incentive redesign that fixed the plateau, then partnership ads that peaked at 2.59 ROAS.

    2.59
    ROAS at peak
    $45.16
    CAC at peak
    6.68
    affiliate ROAS
  • Ultra Pouches
    ONE CREATOR · 17,600 FOLLOWERSTIKTOK SHOP GMVMETA SPEND ON HIS CREATIVE $165K $625K 3.8× #2 of 19,160 ads33.2M impressions10.5M reached
    Ultra Pouches

    One welder. $625K of Meta spend.

    Nobody picks a welder off a media kit. The sales did. His TikTok creative became the #1 creator ad in a $27M Meta account, running from his page, not the brand's.

    $165K
    TikTok Shop GMV
    3.8×
    Meta spend carried
    13 days
    post to Meta ad
  • Merit
    60 DAYS · BEFORE → AFTERGMV$144K$343KACTIVE CREATORS236513VIDEOS5132,113CONVERTING70659ROI 1.0× → 1.97× · SHOP SCORE 4.2 → 4.6
    Merit

    $144K to $343K in sixty days.

    The fastest ramp on the roster. Creators doubled, videos quadrupled, converting videos went up nine times, and ROI crossed 1.97×.

    58M
    impressions
    $945K+
    GMV in four months
    1.97×
    ROI
№ 07 Enterprise armor
The Enterprise Brand Safety Protocol Set at kickoff

Our brand safety process has four gates, each upstream. Sample governance decides who gets product, content governance what creators can say, community governance what stands in your Discord, ads governance what earns paid spend.

Where each gate sits is a decision, not a default. In onboarding, our VP of Operations sets them with your team, to your category, your legal exposure and your appetite.

02HRSkilled
06HRSreplaced
48HRSroot cause
№ 08 The bench The zeroto1 mark, isometric geometry

The deepest bench in the business.

Amora Zhao
Amora Zhao
VP of Operations

Ran Global Key Accounts at TikTok Shop, where the account managers for the top 2,000 shops reported to her. Co-founded Inia, the number one beauty device on the platform at $46M in GMV. She launches every account we take.

Ian Jackson
Ian Jackson
Head of Live Strategy

Built Pavoi into the number one jewelry brand on the platform, early, on live: zero to $1M+ a month, a studio with multiple sets, Megalives, a 100-hour Prime Day stream. He designs the sets and runs the shows.

Kaitlin McKnight
Kaitlin McKnight
Sr. Account Director

Poached from Amora's team at TikTok, where she ran Global Key Accounts for beauty: Aquaphor from day zero through BFCM, and L'Oréal and P&G brands across the group. Our most senior lead, with the deepest book on the bench.

Ryan Drescher
Ryan Drescher
Account Director

Food and beverage category manager at TikTok Shop, where he brought Unilever, Liquid I.V. and Pepsi onto the platform and launched the incubation program that onboarded hundreds of new sellers. Amazon for years before that. He runs the ramp.

Every account lead is director level or higher, and no pod carries more than five brands. Hiring us is the closest thing to hiring a director of social commerce, with her old team from TikTok behind her.

The podone pod · five brands
DIRECTOR director level or higher, always GROWTHSTRATEGYCREATORCOMMUNITYADSSHOP OPSLIVE 0102030405YOURS
Account leads — director level or higherPods — five brands, never more
One pod. Six to eight people. Five brands, never more.
Inside zeroto1 — Leadership Summit 20262:48
Click to playSound on
People Powered,
AI Enabled

Jonny is our proprietary AI butler. Our community managers are the VIP hosts. The butler takes your coat: answers around the clock, unlocks roles, absorbs the after-hours volume. The hosts work the room: the one-on-one relationships with the creators who move your number.

Creator server Jonny · online
#campaigns people own #welcome · #vip

    And Jonny is banned from the welcome channel and from VIP, because a person owns the relationship. AI does the volume. Our people do the part that compounds.

    What clients say
    • Zeroto1 truly provides full service support, and feels like an extension of the team. We've been working with the team for several years now and have seen incredible results on TikTok Shop, with measurable halo effects on Amazon, Walmart.com, and across our retail footprint.

      Jeff DeLaere, VP of Digital Commerce, The Jel Sert Company

      ClientTikTok Shop
      Shop we run
      Singles To Go
    • All I hear about Zero to One is that they're a great agency, and I think the proof is in the pudding. This is really, really strong growth.

      Jason Tsai, Category & Strategy Lead, TikTok Shop

      PartnerTikTok Shop
    • For the last 2+ years, ZeroTo1 consistently supported our ad account and TikTok expansion.

      Dirk McGregor, VP of Growth, Skin Laundry

      ClientTikTok Shop

    ZT1 Creator Roster25k+

    Zero to category leader. Reply — zeroto1

    Your first call is with our CEO.

    Book a discovery call with Riley Cronin, our CEO and Co-Founder. He will ask about your shop, your team and your goals, and tell you straight whether we are a fit. We do not take every brand, so most conversations end there. If we both see it, we come back with a strategy call built for your brand: where the gaps are, and what the machine looks like on your P&L.

    Book a discovery call Request the brand safety protocol
    01Does zeroto1 charge performance fees?

    No. zeroto1 charges a flat retainer and takes no percent of your shop's GMV on end-to-end management. Two scoped exceptions: live carries a performance fee that passes through to the host, and paid creator management is a percent of the creator budget you control. At $500,000 a month in GMV, a 5% performance fee is $25,000 a month out of your margin, and we do not charge it.

    $500,000 monthly GMV × 5% performance fee = $25,000 / mo out of your margin
    zeroto1 performance fee ————————————————— $0
    02Why is your model more expensive than performance-fee agencies?

    Premium retainer vs. margin erosion at scale. At $500K/mo GMV, a 5% performance fee costs $300K/year. Our model costs more upfront with a higher likelihood of achieving the outcome. You keep margin at scale, and own the infrastructure.

    03How do we maintain brand control and safety with thousands of creators?

    5 Pillars of Brand Safety: Sample Governance, Brief Governance, Ads Governance, Content Governance, Community Governance. We've cleared Fortune 500 legal reviews. You approve strategies and creative direction. We execute within your brand guidelines.

    04What do we own versus what you own if we part ways?

    You own everything. Your Discord community. Your creator relationships. All content IP. All systems and infrastructure. We build it under your brand from day one. Most agencies retain ownership to lock you in. We hand you the keys because owned infrastructure has long-term value.

    05What resources does my team need to commit?

    Product supply and approval authority. You'll approve quarterly strategies, budget, creative direction, and major initiatives. We handle end to end: recruitment, community management, content production, live operations, paid media, shop ops, and reporting.

    06How does this integrate with our existing marketing stack?

    TikTok Shop GMV is last-click only. The real value shows in Amazon lift, DTC traffic, and brand search. We can integrate with attribution tools and provide cross-channel reporting. TikTok functions as a discovery and content engine that powers other channels like Meta with the right system.

    07What's the actual timeline to scale this channel?

    Enterprise timelines, not startup sprints.

    Month 1-3: Infrastructure build (community, systems, compliance). Expect ROI-negative investment phase.
    Month 4-6: Initial scale ($65K-$100K/mo)
    Month 7-12: Sophomore Selling ($100K-$500K+)
    Year 1-2+: Senior Scale ($500K-$1M+)