SEND YOUR BOSS TO HELL SWEEPSTAKES 🔥🔥🔥

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THE GOAL: 1) Support the ongoing sweepstakes as a part of their “Just Let Me Do My Job” tentpole marketing campaign 2) Validate performance influencer as a channel

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THE TACTICS:

• Engage 5x humor-based creators in the business vertical for skits to support the sweepstakes
• Whitelist/spark top performing post for added reach
• Engage top performers for phase 2

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RESULTS: 

• Amir, Jordan, Farbsy, Kendra, Cruz
• Our Influencers came in during the last week of the sweepstakes and increased opt-ins by over 100% in just 7 days.