Shipt Stats: Shipt offers quality, personalized grocery delivery to 100+ million households. Built network of 300k+ shoppers (gig workers). Expanded to over 5000 cities with availability to 80% of US households in two years. Developed a multi-sided marketplace of the nation’s favorite retailers and CPG partners. Shipt was acquired by Target in Dec 2017 for $550M. Personal Contributions: Zeroto1 co-founders were previously on the founding team at Shipt before launching in 2015 until exiting to Target in 2017 for $550M. Designed and executed pre-launch campaigns to prove the concept Built integrated marketing playbooks to support rapid expansion across the US Lead explosive user/subscriber growth via all areas of marketing Pioneered influencer marketing as a core marketing function in the industry Lead expansion, shopper (gig worker) recruitment and city launch operations Built and scaled ambassador/referral program Lead social media, content strategy, growth marketing, full-scale productions Built a community/relationship first culture
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Micah and Riley helped pioneer our influencer marketing program. Influencer-driven content and integrated campaigns were a big piece of the marketing engine at Shipt.

Harley Butler, CMO

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